In one of my previous post, I used mathematics to show the importance of pivoting for a startup. In this blog post, I am proposing a tool that one could use to make the pivoting process easier.
Pivoting - a term popularized by Eric Ries, the author of Lean Startup. It essentially means: When your startup isn't doing well enough, you either change the product, strategy or business model. A lot of the times, it means to go into a different business. If you follow news about startup close enough, you will notice that a lot of startups ended up doing something completely different from what they originally did (read more).
While chances of pivoting is inevitable, I believe creating a core ideology is beneficial for starting a company. In this post, I will go through how I arrive at this thought process.